WE ELEVATE BRANDS THAT LEAD.

Innativ Studio collaborated with All Things Pastry, VEA Group and Claire Allen to develop a distinctive brand identity and packaging system for Claire’s new premium pastry range. Our work focused on translating the artisanal quality and indulgent experience of her pastries into a visual identity that feels both contemporary and approachable. From logo refinement and typography selection to colour palettes and iconography, every element was designed to reflect the craftsmanship, quality ingredients, and attention to detail that define the brand.

The packaging design elevates each product into a collectible experience, balancing elegance with clarity and usability. Bold, sophisticated graphics combined with premium materials create a sense of occasion for each pastry, while ensuring the brand remains instantly recognisable across retail and digital platforms. Through this project, Innativ Studio helped position All Things Pastry as a high-end, thoughtfully crafted pastry brand, ready to delight both loyal customers and new audiences.