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Innovator Trust – #EachOneHelpOne Campaign
Mental Health Awareness | Social Media Campaign | Content & Visual Design

Innativ Studio was tasked to conceptualise and design the #EachOneHelpOne social media campaign, created to uplift and support South African SMMEs through mental health awareness and the spirit of Ubuntu. Using insights from a quick community wellness survey, we identified the key stressors entrepreneurs face and crafted a content strategy that felt relevant, motivating and action-driven.

The campaign featured fresh and vibrant, human-centred visuals inspired by the Six Pillars of Health, along with simple tech-based wellness tools to reflect Innovator Trust’s focus on innovation. Each post encouraged entrepreneurs to take small, practical steps toward their well-being while supporting one another. The result was a fresh, engaging and meaningful mental wellness series that helped equip SMMEs for the last six months of the year.